What we had to do:
Our target was to create an advert to re-brand a Unilever product. The product our group decided to re brand after being put into groups was the product Lipton. Our main target was re brand the product for a different type of audience. After some research we believe that the main target market for Lipton iced tea is the older generation of mainly women as a cup of tea is normally drank by a lot of older people.So the market we aimed our Lipton product and a younger audience such as 18-25 year old and for also working class people.
Our idea:
After having several ideas for the advert we decided to go ahead with one of the ideas of having an interview for a teachers job. The story line we decided to go with is that there is going to be a teacher who is applying for a teachers job opportunity that has opened. The person who is applying is very nervous about the interview so after struggling with a few questions he asks the employer if they could take a break where he then takes a drink of Lipton which he then enjoys and when he goes back into the interview does very well after receiving a lot of confidence from drinking the Lipton drink.
Publishing the advert:
While creating the advert (planning, filming and editing)all completed we then published them on YouTube where people are able to view from all across the country and give their views on our advert. After putting them on YouTube we sat with the rest of the class where after watching the advert twice they would put there points across about the advert and giving their opinions on the advert. They also gave us ideas where we could have improved the advert and where they liked the advert which was its high points.
Section 2. The finished product & feedback
How did we collect the feedback:
Taken on board the comments from the rest of the class to get more responses I then created a suvery on Survey Monkey to help us get more results from others around the college. We done this by sending everyone that we wanted to review our advert a message asking them if they would kindly review it with the link of the advert and the link to Survey Monkey to my questionnaire that I created. Some of the questions I asked would include things like 'What is your age?' I created this types of questions just so i could get a bit of a target market check on the people who was taking my survey. I then asked questions about my advert questions such as 'What did you think of my advert?' in which I then gave multi-choice answers which they could answer as relevant to what they think of the advert. I created 8 questions which half of them was multi-choice the rest of the questions I created had a text box where there is room to write an explanation for a question that was relevant.
Appropriateness to audience:
The main target was to get our message across to the audience which was basically Lipton is a good drink to help your keep refreshed to help you keep calmed and also to help you gain confidence. I thought we delivered the message we was trying to get across pretty clear for the audience of the video to see that. You are able to see this as when I first go into the interview I am very nervous and not very good at answering the questions then where I have a break and have a drink of Lipton you can see I calm down and gain alot of confidence and when I go back into the room I seem to do alot better in the interview. You can also the lightening change as at first it seems to have a really dull effect in the interview then when i go back I purposely turn the lights on to help the audience see a change in the interview which shows progression and confidence.
Technical and aesthetic quality of my advertisement:
Effectiveness of content:
Clarity of communication:
Is the advert fit for purpose:
Section 3. Personal reflection
How does the advert compare to our original intentions?
Self-evaluation:
