You have made a really good start here and you have included some very relevant and useful information (some of which wasn't directly asked for) which shows good research skills.
To improve: - add some clarification and more detail on your primary and secondary and demographic and psychographic sections when talking about audience - you understand the terms but could add a bit more here (think carefully about the secondary audience though, I agree it could be women but maybe for another reason...). Look to the blog for the graphs on demographic and psychographic profiling - add more detail into exactly who your new audience would be, e.g., age of women, class, psychographic profile (this may affect your time for TV placement) - add more detail into what exactly will happen in the advert - find relevant sections of the BCAP code that relate to your new proposed advert (there will be at least one -privacy) - add a reference list including all of the sources that you have used
Mikey,
ReplyDeleteYou have made a really good start here and you have included some very relevant and useful information (some of which wasn't directly asked for) which shows good research skills.
To improve:
- add some clarification and more detail on your primary and secondary and demographic and psychographic sections when talking about audience - you understand the terms but could add a bit more here (think carefully about the secondary audience though, I agree it could be women but maybe for another reason...). Look to the blog for the graphs on demographic and psychographic profiling
- add more detail into exactly who your new audience would be, e.g., age of women, class, psychographic profile (this may affect your time for TV placement)
- add more detail into what exactly will happen in the advert
- find relevant sections of the BCAP code that relate to your new proposed advert (there will be at least one -privacy)
- add a reference list including all of the sources that you have used
Ellie